Stated choice methods : analysis and applications

To chci

Understanding and predicting the behavior of decision makers when choosing among discrete goods has been one of the most fruitful areas of applied research over the past thirty years. An understanding of individual consumer behavior can lead to significant changes in product or service design, pricing strategy, distribution channel and communication strategy selection, as well as public welfare analysis. This book is a reference work dealing with the study and prediction of consumer choice behavior, concentrating on stated preference (SP) methods. It shows how SP methods can be implemented, from experimental design to econometric modeling. The book also presents an update of econometric approaches to choice modeling. … celý popis

Podrobná bibliografie

Hlavní autor:

Jordan J. Louviere

Další autoři:

David A. Hensher, 1947-
Joffre Dan Swait
Wiktor L. Adamowicz, 1959-

Typ dokumentu:

Knihy

Rozsah:

xv, 402 stran

Vydáno:

Cambridge : Cambridge University Press, 2000

Vydání:

First edition

Témata:

spotřebitelské chování

rozhodování

teorie rozhodování

matematické modelování

consumer behavior

decision making

decision theory

mathematical modeling

kolektivní monografie

collective monographs

Fyzický popis:

xv, 402 stran

ISBN:

978-0-521-78830-4
978-0-521-78275-3